FLO
by Heather Bays
Toronto Branding & Editorial Photographer
Polished. Powerful. A little bit bold..
“This was an experience like no other! It was the best form of self-care!”
Services
Choose how you want to be seen.
Branding | Business
Strategic, personality-driven imagery for entrepreneurs ready to show up confidently and attract the right clients.
Brand Storytelling
Fashion | Personal
Magazine-worthy portraits for women stepping into a new season, identity, or level of confidence. No modelling experience required.
Editorial Portraits
Hello.
Being photographed can feel intimidating. Especially when you care how you show up in the world.
That’s where I come in.
I’m Heather, a branding and editorial photographer with a background in brand design. I create elevated, thoughtful imagery for people who want to look professional, feel like themselves, and be seen with intention.
The result?
Photos that feel like you on your best day, and images that tell your story before you say a word.
What it’s like to work together
Step 1: Dream + Plan
We start with a conversation and mood board so your shoot feels aligned and intentional.
I guide you through posing, styling, and direction so you always feel confident.
You receive polished, editorial imagery that feels like you on your best day.
Step 3: The Reveal
Step 2: Shoot Day
What People Are Saying
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“I honestly couldn't believe these were my images. They were beautiful and the whole expereince was actually uplifting!”
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"I was quite nervous, but it was so fun! Like hanging with a girlfriend."
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“I was dreading a branding session, but with Heather guiding me it was so easy and I learned more about my own business that I ever imagined.
