F L O
by Heather Bays
Toronto Editorial & Branding Photographer
Polished. Powerful. A Little Bit Bold.
“This was an experience like no other! It was the best form of self-care!”
Services
Choose how you want to be seen.
Editorial Portrait Photography
Fashion | Personal
Magazine-worthy portraits for women stepping into a new season, identity, or level of confidence. No modelling experience required.
Brand Storytelling Photography
Branding | Business
Strategic, personality-driven imagery for entrepreneurs to help them show up confidently and consistently to attract the right clients.
Hello.
Being photographed can feel intimidating. Especially when you care how you show up in the world.
That’s where I come in.
I’m Heather, a Toronto-based branding and editorial photographer specializing in magazine-inspired personal brand imagery for women entrepreneurs.
The result?
Photos that feel like you on your best day, and images that tell your story before you say a word.
What it’s like to work together
Step 1: Dream + Plan
We start with a conversation and mood board so your shoot feels aligned and intentional.
I guide you through posing, styling, and direction so you always feel confident.
You receive polished, editorial imagery that feels like you on your best day.
Step 3: The Reveal
Step 2: Shoot Day
What People Are Saying
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“I honestly couldn't believe these were my images. They were beautiful and the whole expereince was actually uplifting!”
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"At first I was quite nervous, but it was so fun! Like hanging with a girlfriend. I can't wait to do it again."
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“If you are ever looking for someone who makes branding photos fun and empowering? Heather's my fave!"
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“I was dreading a branding session, but with Heather guiding me it was so easy. And the whole process helped me learned more about my own business than I ever imagined."
It’s your time
to shine!
Get in Touch
Based in Toronto, Ontario, I work with mostly women, many who are entrepreneurs, across the GTA and beyond.