How to Make the Most of Your Branding & Headshot Photos
Congratulations on your new images! Professional photos are more than just portraits, they’re powerful tools to help you connect with your audience, elevate your brand, and showcase the best version of yourself and your business. You may be feeling overwhelmed with how to put your images to work. Let me help!
Here are some ways to put them to work:
1. On Your Website
Homepage & About Page → Add a welcoming headshot to instantly connect with visitors.
Services/Product Pages → Use branding photos to show your process, workspace, or products in action.
Contact Page → Include a friendly photo to make it easier for clients to reach out.
Tip: Update old or inconsistent images so your brand feels cohesive and professional.
2. Social Media
Profile Photos → Use your headshot as your profile image across platforms for brand recognition.
Content Posts → Share lifestyle or behind-the-scenes branding shots to connect with your audience.
Banner Images → Update headers with wide-format branding photos.
Tip: Rotate through images seasonally to keep your feed fresh.
3. Marketing Materials
Email Signature → A small professional headshot makes your emails more personal.
Business Cards & Flyers → A strong photo makes your materials memorable.
Email Marketing→ Add personality to your newsletters and announcements.
Tip: Keep a folder of web-optimized images on hand for quick uploads.
4. Networking & PR
LinkedIn & Online Directories → Your headshot is often your first impression.
Speaking Engagements, Podcasts, Blogs → Organizers often request a professional image for promotion.
Media Kits → Include headshots and branding photos in your press kit to look polished and ready.
5. Personal Branding Extras
Course Content & Workbooks → Personalize your teaching material with images of you.
Zoom/Virtual Backgrounds → Use your branding shots as backgrounds or profile pictures.
Book Covers/Promos → If you’re publishing, your headshot will be essential.
6. A Few Technical Tips
Use high-resolution images for print, and web-optimized images for online use (I’ve provided both!).
Keep your branding colours and vibe consistent with your photos across platforms.
Don’t be afraid to use your images often and repeatedly consistency builds recognition.
Remember, these images aren’t just portraits, they’re a reflection of your professionalism, creativity, and story. Use them boldly and often!
Sharing & Credit
If you signed the model release then in the near future I will feature your business on my blog and social medias, directing the posts to your website and socials.
You’re welcome (and encouraged!) to use these photos across your business platforms.
If you share them on social media, you do not have to tag me. However, you are very welcome to tag me @heatherbaysphotography on both Instagram and Facebook. Not only is it such a joy to see how your brand grows, but tagging also helps your reach and allows others to discover both your work and my work. It helps both our algorithms! Win win!
Looking Ahead
And as your business evolves with new offers, team members, seasonal updates, etc, fresh photos will keep your brand looking current and professional. When the time feels right, I’d love to collaborate with you again to capture the next chapter of your story. Or with any other business needs you might have through The Brand Design Studio.
One Last Thing
If you enjoyed your experience I would be forever grateful if you told other about it by word of mouth, or sharing on social media, or leaving a google review! It not only helps others feel confident choosing me, but it also allows me to keep doing what I love: supporting amazing businesses like yours.
💛
Thank you for trusting me to help tell your brands story. I can’t wait to see how you use these photos to connect, grow, and shine.